FAST COMPANY: Review Of Bag Of Bones Prequel Site

Rae Ann Fera has an article at Fast Company discussing Stephen King's "Bag of Bones" creepy back story at Darkscorestories.com

So exactly who is behind Dark Score Stories?  Well, Fera answers that for us:

Created by Campfire, the creative and production team behind The Blair Witch Project and several acclaimed alternate reality campaigns, “Dark Score Stories” employs photos and audio clips to tell the tale of Dark Score Lake, an unassuming little town in the unincorporated Maine township of TR-90. But this being Stephen King and all, things are not quite what they seem.


She also says that "award-winning Danish photojournalist Joachim Ladefoged created the lush photos."

Of course, the website gives the back story to Bag Of Bones.  It is a 1 year time warp, carefully setting the stage for what is to come.

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