According to CNN's Ethan Trex, Stephen King's son Owen loved G.I. Joe (as a kid). In an article titled "Suprising stories about 15 bestselling authors" Trex states:
"When Hasbro introduced the new G.I. Joe Sneak Peek in 1987, the character's promotional materials stated that his real name was Owen S. King, a gesture that may have stemmed from Owen's dad helping to create another G.I. Joe character."
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